Third Chapter Response/Site


I enjoyed High Concept, High Touch but I don't entirely agree with it. The evidence Pink presents for why we need to be more creative with our thinking is expansive, but mostly opinion based. I agree with the fact that we need to tap into our Right Brain more, and that it's not good enough anymore to simply do menial jobs that people in other countries (or machines) can do more efficiently and faster....however, it feels like Pink wants me to agree with the fact that we all need to be mushy general artists who strip down naked, cover themselves in paint, and slam themselves onto large canvases. I believe he is trying to balance the left brain problem solving with the right brain problem solving, but it doesn't seem that he is doing it effectively. I do not believe that it's a GOOD THING that Graphic Designing is one of the top jobs around now. Everyone and their mom does it now. Pretty soon that market is going to be saturated with amateurs and it just ruins the entire structure of that sortof designing career. We have to be able to keep the two in harmony. Be creative, but have your mind planted in reality. Analyze things around you, but focus on stepping outside of the box, doing it better, faster, and more creatively.

Perhaps I just don't like the style he is employing to write this...
It's a bit too simple and too opinionated for me. It's like I'm having a conversation with him, and not reading a book.

I just want to add that the reason I think I keep getting angry with Pink is because I didn't suffer the difficulties that people who have invested themselves mainly in their right brain have. I had no problems with standardized tests, I didn't have any issues with acclimating myself to the left brained world, and I was still able to keep my identity as a mainly right brainer. Possibly, I use just about equal parts of both. Maybe I just don't enjoy how his book feels merely like an extended essay. Or maybe I don't understand how it applies to our class at all? I mean...I read it. I digested it. But most if it is common knowledge and sense. We have to make things that work and look good. Art is about problem solving at it's core. We have to use both sides of our brain. I ..just don't know. I feel like I'm the only one that dislikes this book.

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