Third Chapter Response/Site
http://www.sweet-adieu.net/seminar2/ I enjoyed High Concept, High Touch but I don't entirely agree with it. The evidence Pink presents for why we need to be more creative with our thinking is expansive, but mostly opinion based. I agree with the fact that we need to tap into our Right Brain more, and that it's not good enough anymore to simply do menial jobs that people in other countries (or machines) can do more efficiently and faster....however, it feels like Pink wants me to agree with the fact that we all need to be mushy general artists who strip down naked, cover themselves in paint, and slam themselves onto large canvases. I believe he is trying to balance the left brain problem solving with the right brain problem solving, but it doesn't seem that he is doing it effectively. I do not believe that it's a GOOD THING that Graphic Designing is one of the top jobs around now. Everyone and their mom does it now. Pretty soon that market is going to be saturated with...